Saturday, February 25, 2017

Advertisement Project

Phase 1

Make contact with your partner to pick your company of "employment". Then, decide what is going to be advertised from that company. E.g. Nike - athletic wear

Devin & Angela
Jason & Darreo
Coby & Xian Bao
Sally and Jennifer

Essay Topics

Pick one question below as your guide to help you develop your thesis. A lot of the questions are derived from an honors American Studies course blog found here.
  1. How does one accomplish change in society?
  2. How can a disadvantaged group advocate for change?
  3. Should groups work within the system to create change or work from outside in order to force a desired change?
  4. How can the creation of law affect the way people act?
  5. What has been the changing role of women throughout American history?
  6. What has changed the way we perceive gender roles? What has not changed?
  7. How has our society’s power structure affected gender relations?
  8. How has women’s inequality been established/enforced throughout American history?
  9. Why is it important to study women’s history?
  10. How has the role of women in politics changed over time? Or, not changed?
  11. How is women’s involvement in politics limited by gender/societal expectations
  12. How have women’s professional roles developed over time?
  13. What role has marriage played in the lives of women over time?
  14. How has women’s role in politics changed throughout history? How has politics changed due to women?
  15. How have women’s roles evolved and developed? Does the stereotypical role still exist?
Let me know if you guys need any help. 

Here is an example of how it should be done:

Q:Why are women's rights so important?
  • Women are often overlooked even though they play a bigger role in raising kids and essentially shaping generations to come.
Thesis: Women's rights are important because they have the power to influence children are able to shape society through that.

Sunday, February 19, 2017

The Power of Advertising

Advertisements are powerful in that despite looking transparent, they are the complete opposite. Take this advertisement for GUESS.


At first glance, you might think it's simply selling watches. But look closely. Take the car, the backdrop, the number of watches, the different colors, the overall feeling being projected and place them all together. It's not selling watches, it's selling a lifestyle. This advertisement would not work if it were set in a classroom. Why? Because there's no need for shiny watches in a classroom. You need durable ones. These flashy watches in front of a serene backdrop implies that the wealthy wear this. What they're selling is that buying these watches means you are part of the upper class that can enjoy such luxuries.

Advertisements for perfumes are often most subjective, can you figure out why? Don't forget to bring in your advertisements for discussion next Saturday. Enjoy your break.